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Valerie VanBooven RN BSN- Online Marketing Expert Since 2008.

6 Ways to 10x Your Visibility, Get More Exposure, Trust, and Authority with Your Growing Audience

Valerie V:
Hey, guys, it’s Valerie V. Today we’re going to talk about six ways to 10x your , get more exposure, , and authority with your growing audience. Are you ready? I thought so.

Valerie V:
So here’s Number One. And by the way, as you’re watching this, if you will type in the word “guide,” I will send you the actual guide to this, the PDF version, instead of just this video. So you can get both the video, watching me here, and you can get guide. Just type in, in the comments section, “guide” and let me know. And here’s another trick that I’d love to try out with you. As you watch this video, in the comments section, if you get a golden nugget of information, type in #NUGGET and then what that takeaway was, so what that piece of information was that really helped you. So we’re going to do, if you want the guide, type in “guide.” If you hear a golden nugget of information, something that you think, oh, that’s a great takeaway, then I want you to put in #NUGGET and what that takeaway was. Okay, are we ready? Here we go.

Valerie V:
All right, six ways to 10x your visibility, get more exposure, trust, and authority with your growing audience. Number One … and these may seem pretty obvious, but I think we lose track of this as we just live our daily lives and run our small businesses or our big businesses, we kind of lose track of the ways that we should be engaging with our audience. So expanding your reach is always important, and actually, adding more platforms and ones that you can automate a little bit.

Valerie V:
So recently, we added Twitch to our video platform. As you know, Twitch is for gamers, and it’s not necessarily for a 48-year-old female talking about marketing. So we’re probably one of the only shows like this on Twitch, but that’s okay because you know what? I think, as time goes on, any platform that allows short-form video like this is probably going to be really important.

Valerie V:
So if you haven’t added Twitch to your video-sharing services, for instance, if you already have a YouTube channel, you already have videos on Facebook, set up a Twitch channel. It doesn’t cost anything. You can upload your recorded videos, you can go live to Twitch anytime you want, and over time, you’ll build a following there, too. Right now, the demographic is extremely young people and people who love playing video games, but as time goes on and platforms change and audiences change … like, Facebook went from a very young audience to a much older demographic now, so over time, if you establish yourself early, you’ll reap the benefits later.

Valerie V:
So other places, of course, if you’re an influencer or a podcaster or you own a small business and you’re deep into , you probably have the Pinterest and the Twitter and the Instagram and the Facebook and all those other ones. If there’s one of those that you’ve left out, try adding it on and seeing if you can automate it for a little while until you get used to the platform and understand it better.

Valerie V:
And I would also recommend for those of you who already create video, we just talked about Twitch, but I would recommend that if you have a YouTube channel and you do videos live on Facebook, that you take that video and you add it to a that you have created for you. You can have your own channel on Roku, Amazon Fire TV, Apple TV. Chromecast is coming soon, and you can livestream to it. We just did a test today where we livestreamed directly to our Valerie V Show on Roku and Amazon Fire TV simultaneously, so if there was any of our viewers out there watching our channel, they would have seen me go live right there on the television. Pretty cool.

Valerie V:
And that means that you can livestream anything directly to your TV channel, so you can livestream your kids’ football game, you can livestream a band playing. You can livestream anything, so for many, many business models, this makes a whole lot of sense. It’s not instead of YouTube, it’s not instead of doing Facebook lives, it’s in addition to. You can upload videos or you can livestream, either way, and it is a very inexpensive addition to the platforms that you already use all the time if you’re a video creator. So definitely think about adding TV to your suite of channels and all kinds of the social media that you’re already using.

Valerie V:
All right, so Number Two. That’s Number One, expand your reach, more platforms, anything you can automate is great. We will talk about being social and being human in just a second because that’s important, too. Video, yes, video is important. For those of you who do not do video yet, I would just say this. I understand, from a female point of view, that you want to look nice, and you don’t want to look crazy, and you don’t want to put your whole life on video, but doing a few videos a month is a really great way to reach out to your audience and let them learn more about you.

Valerie V:
I would love to watch videos from the ownership of a company that talks about their daily lives and how they run their business and what’s going on and all of that stuff than read a boring About Us page. So if you haven’t ventured into video yet, all you need to do is use your smartphone. You don’t have to be super creative. It’s nice to think things out about what you’re going to say in advance, but you don’t have to get super crazy and edit-crazy and all that.

Valerie V:
And there are tons of apps out there that not only let you go live or record video straight to your phone if you don’t have any other camera equipment, you can also edit the videos right there on your phone if you want to, or upload them to your computer and do a little editing if you need to. If you want to add in, like, the bars at the top and bottom, that’s super-easy stuff to do once you get into it. But you don’t have to do any of that. Just native video is fine. All right, so video is a huge part of the future. More people will be watching short-form videos than ever before, so any business can venture down that road.

Valerie V:
Engagement, engagement, engagement. It’s not location, location, location anymore. It is being engaged with your audience. Engagement is queen, and content is king. Content is anything that you create, whether you write it or you video it or you read it on audio or whatever it is. Content is king, but engagement is queen, so you want to engage with your audience, answer questions, ask questions, thank people for their time.

Valerie V:
People do business with people. I say this a lot, especially with regards to LinkedIn. Everybody wants to have a company page on LinkedIn. LinkedIn is designed to be a professional representation of you. People don’t want to do business with your logo, they want to do business with you, human person. Same rule goes for Facebook. Hiding behind your Facebook business page is never something I recommend. Go live on your personal page once in a while, or go live as you on your Facebook business page, or create a video that you’re in. Let people know who you are, as opposed to just who your logo is.

Valerie V:
All right, get personal. Now, I don’t mean personal in boohooing and crying and acting crazy, but give people a little insight into who you are. You know, you have three 12-year-old triplets, and they’re going into seventh grade next year. We’re having a great summer, and we just came home from the beach. I had an appendectomy the other day, all kinds of nice things. I don’t mind sharing some of those things. I’m not worried about people coming to look for me or … It’s okay to share a little bit about yourself and to let people know that you’re human, too. It’s not just the business that you run, it’s your whole life and your family that are so important.

Valerie V:
I love seeing pictures of my clients out with their families at sporting events or doing whatever they do from day to day. It reminds us all that we’re human people with families and lives beyond the business. So get personal and let people know a little bit more about you and your family.

Valerie V:
Be inspirational, that’s Number Five. Number Five is be inspirational. You’ll notice that we post a lot of inspirational quotes, and the reason we do that is because people like a positive, happy presence in their life. They don’t like downer content. They like to be inspired. They will come back to your page, they will share your content, they’ll be much more into you if they feel a happiness when they go to your page or they see your stuff. They want to be happy, happy, happy all the time. And most of our social media platforms are kind of an escape from reality, so you being happy and a positive influence in their lives is really super good. So anytime you can give some folks some inspirational messages, that’s awesome.

Valerie V:
And Number Six is stay current. Sometimes in the media, you can use a current story or some current event to talk about something that relates to you and your business. Do that as often as you can. If it really does relate to your business or has some kind of message that would resonate with your audience, then use that story to your advantage. I’d still keep it on the positive. I wouldn’t use a bunch of negative stuff, but I definitely would use current events to help shape the messages and the videos that we do for our channels.

Valerie V:
So those are the six things that can help you be more visible, have more authority, build more trust, and get more visibility with your audience. Just as a recap, that’s expanding your reach, get involved in video. It doesn’t have to be hard. Engagement and content. Engagement is queen, content is king. Get personal, be inspirational, and stay current. If you want this whole list, it’s got more stuff in it than I just talked about, just type in the comments below, type in “guide,” and I will send you the guide. And if you found a golden nugget or something that really resonated with you, type in #NUGGET and then what that piece, that golden nugget is.

Valerie V:
I encourage everybody to start thinking in terms of video whenever you can. You don’t have to have a full face of makeup, you don’t have to have your hair fixed beautifully. You can go live anytime you want or go on camera anytime you want. People love the natural, normal, our everyday selves. It’s the words that come from your mouth and from your heart that really make a difference, as opposed to being fully made up, like I always at least try to be. Anyway, I think … you know what? I think that I would go live more often and make more videos if I didn’t care about wearing makeup. Maybe I’ll do that. Maybe I’ll stop wearing makeup for these. Anyway, everybody have a great day, great evening, and we’ll talk to you soon. Bye.